Irritable Bowel Syndrome Message Boards

Hi, yeah, Camille Grammar made a public tv announcement several years ago in association with GlaxoWellcome, when the drug Lotronex debuted. Then Lotronex was pulled off the market after it killed 11 women, and the PR campaign died, and Camille decided she didn't want to be in the public spotlight after all.

Quite a few efforts have been made to involve her in IBS support forums, people have actually sent her books and Mike Mahoney's hypno tapes, but nothing has ever been heard back so it's a bit of a black hole. I honestly don't know what she's tried and what she hasn't for her own symptoms, but I understand why she found the PR stuff too stressful and decided to return to a private life when it came to her own IBS.

There hasn't really been any successful, widespread PR campaign about IBS, or any celebrity spokespeople who have really made a dent in public consciousness. Novartis has been trying, with their Lynda Carter campaign for the drug Zelnorm, but they don't seem to have gotten that much publicity for all the tens of millions of dollars they've spent.

Unfortunately, IBS has yet to really become a mainstream health care topic on tv and in major print media. I think the day is coming, hopefully soon, but it's still a taboo subject in too many ways.

Best,
Heather

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Heather is the Administrator of the IBS Message Boards. She is the author of Eating for IBS and The First Year: IBS, and the CEO of Heather's Tummy Care. Join her IBS Newsletter. Meet Heather on Facebook!

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