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Re: Dannon settles Activia lawsuit       09/22/09 06:59 AM Edit Reply Quote Syl Reged: 03/13/05 Posts: 5499 Loc: SK, CANADA It is a settlement which likely doesn't mean much. Dannon denied wrongdoing and said it was agreeing to settle only to "avoid the uncertainty and expense of further litigation." The company has likely made more than $35 million on the sale of the product than it is going to cost them in the settlement. They will likely shift their focus to align their advertising more closely with the results of the clinical trials on Bifidobacterium lactis (B. regularis) and IBS which was done by an internationally recognized IBS research group in the UK. -------------------- STABLE: ♂, IBS-D 50+ years - Science of IBS The FODMAP Approach to Managing IBS Symptoms Evidence-based Dietary Management of Functional GI Symptoms: The FODMAP Approach FODMAP Chart & Cheatsheet The Role of Food & Dietary Intervention in IBS Print     Remind Me     Notify Moderator

Entire thread Dannon settles Activia lawsuit Fen 09/22/09 05:18 AM Re: Dannon settles Activia lawsuit Syl 09/22/09 06:59 AM Re: Dannon settles Activia lawsuit glasgowgirl 09/23/09 09:31 PM

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