Yes, I suppose it is gross! It looks like something you'd fix your house with. I just downed it, and then had a cup of really strong herbal tea WITH HONEY!!! You could mix a little honey in with it, I suppose. It mixes alright with applesauce, I found, as well, if you can't handle it straight up right away. (Another thing is to just hold your nose, i.e. like you're going to jump into water, close your eyes and open your mouth) Have a swig of juice afterwards to shake that "yuck" sensation.
It's amazing--or at least I'm living proof. Last year, I was basically bald. Now, I have a head of hair. My osteopenic bones are stronger, too.