It's a whole line of supplement products. The ones I take are "Classic" which is a multivitamin powder supplement (tasteless, so you can mix in whatever beverage you wish)- and "Fibrestore", a fiber supplement. In case you're interested, here are the complete ingredients of "Classic"- as you can see, it's basically a really comprehensive combination of vitamins & minerals in pretty big doses, plus some herbs and stuff thrown in. You can do a search on this site to get some more info and discussion. Like I said, I'm pretty pleased with it as a product; the downside is that it's kinda pricey and it's sold through a pyramid sales system. You can only buy it through a licenced retailer, which is kind of a pain in the butt. I've been doing a little comparative shopping, and I find that there are a few other products that are really quite similar and less expensive, available at places like the Vitamin Shoppe. When my present can of "Classic" runs out I'm gonna try one of these.