Irritable Bowel Syndrome Message Boards

Indeed giving away a little bit of yogurt to encourage a large number of consumers to try the product is good marketing

I agree consumers should know that they can take probiotics by themselves. However, they should also know that very few probiotics have been shown to have clinical effects on digestive disorders like IBS, IBD, etc. Many probiotics contain a large variety of bacteria in large numbers that have not been shown to have a clinical effect on digestive disorders.

The bacteria in Activia, Bifidobacterium, is one of the few bacteria that have been shown to have a clinical effect on some digestive disorders, in particular, IBS.

Getting more probiotic with more kinds of bacteria may not be as important as getting enough of the right kind of bacteria.

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STABLE: ♂, IBS-D 50+ years - Science of IBS

The FODMAP Approach to Managing IBS Symptoms
Evidence-based Dietary Management of Functional GI Symptoms: The FODMAP Approach
FODMAP Chart & Cheatsheet
The Role of Food & Dietary Intervention in IBS

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