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Hi Shelley,

Thank you for taking the time to talk to us about the changes we have made to the LUNA BAR. Not to worry, our changes to the vitamin and mineral content have added to the nutritional value you get from LUNA. You are probably wondering how providing lower levels of vitamins and minerals makes LUNA more nutritious. Sometimes less is more and here is why:
Armed with more information from the National Institute of Health on what women are getting from other foods in relation to their dietary needs, we have been better able to fine-tune Luna's nutritional profile to provide only what your body can use in a balanced snack. The NIH took a good look at what women are already getting in their diet and have also updated the Recommended Daily Allowances for women; this information is the basis for our adjustments in LUNA.
It is not optimal for the body to get all the vitamins and minerals for one day in a single food. Many vitamins and minerals are better absorbed when eaten in smaller portions (calcium is a great example) from a variety of food sources throughout they day. LUNA also wishes to promote variety in you diet.
Also, removing excess vitamins and minerals from LUNA has allowed us to improve the flavor aiding in lowering the sugar and adding more fiber.
We thank you for taking the time to contact with your feedback and concerns, giving us a chance to tell you what we are doing to keep LUNA the best nutrition bar for women. We listen closely to consumer feedback which lead to the reduction in sweetness in LUNA and will continue to note all of your feedback.
If you have any questions please contact me at jhantman@clifbar.com or call 800-884-5254 ext. 105.

Take Care
Jeff - Consumer Service
Clif Bar Inc.

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