After all this hoopla I asked around. He said it was nothing but an expensive waste. He cited that the amounts of beta carotene have been known to cause problems for some -- and it may be just a waste for most others because a lot of the "value" of the foods is lost. Plus a lot of the studies they have done haven't been done correctly. There also have been some... questions about people in the company or the people promoting it. He told me if I was really interested to let my fingers do the walking on the internet -- I would find the sites.